Why Mail?

Since the Continental Congress named Benjamin Franklin the first postmaster general in 1775, mail has encouraged the free flow of ideas and information. In the more than two centuries since, mail remains an everyday staple in the American life and is still the main avenue for delivering messages and financial transactions. Collecting the mail is a moment of pleasure and most people look forward to discovering what is in their mailbox. One USPS study shows that 98 percent of consumers bring their mail in each day and that 77 percent of customers sort through and organize the mail immediately. Direct mail remains one of the most effective media channels available. Direct mail may be even more effective than it's ever been because of technology and demographics. It offers advantages few other mediums can match - in target ability, measurability, and almost limitless creative possibilities. Most consumers believe mail is better suited for reading than the internet; is private and secure; and allows them to read it when and where they like. Mail connects on a personal level by capturing the reader's attention, interest and emotion. You can hold it in your hand.